New Product™

What should the next product be?

Our flagship engagement takes a new boat, caravan or interior from the first product decisions through development to launch.

How we work

We define the customer, product role and requirements, testing whether we are developing the right product.

We develop and validate the design, balancing customer appeal with cost, weight, technical feasibility and production.

We carry the product through detailed development and launch. We can provide engineering or work alongside your internal R&D team, with responsibilities agreed from the start.

What you take away

A developed and validated product, supported through production preparation and launch. The brief, design and technical work stay connected throughout the engagement.

Timing

Typically 12–15 months, from product direction to launch. We agree the programme around the product, engineering responsibilities and production schedule.

What the work can include

We select the methods around your question. The engagement may include:

Product definition

Customer validation

Concept and detailed design

Colours, materials and finishes

Mockups and prototypes

Engineering collaboration

Production and launch

Others about us:

  • Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.

    Andraž Mihelin

    CEO

    ,

    Seascape

  • Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.

    Marin Medak

    Founder

    ,

    Della Spina

  • Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.

    Matija Torlak

    Product Director

    ,

    Plastika Skaza

  • Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.

    Andraž Mihelin

    CEO

    ,

    Seascape

  • Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.

    Nika Furlan

    Head of Marketing

    ,

    Intra Lighting

  • Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.

    Martina Knavs

    Strategic Projects

    ,

    Jožef Štefan Insitute

  • AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.

    Lucija Sajevec

    CEO

    ,

    AMZS

Others about us:

  • Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.

    Nika Furlan

    Head of Marketing

    ,

    Intra Lighting

  • Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.

    Marin Medak

    Founder

    ,

    Della Spina

  • Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.

    Andraž Mihelin

    CEO

    ,

    Seascape

  • AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.

    Lucija Sajevec

    CEO

    ,

    AMZS

  • Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.

    Andraž Mihelin

    CEO

    ,

    Seascape

  • Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.

    Matija Torlak

    Product Director

    ,

    Plastika Skaza

  • Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.

    Martina Knavs

    Strategic Projects

    ,

    Jožef Štefan Insitute

Others about us:

  • Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.

    Marin Medak

    Founder

    ,

    Della Spina

  • Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.

    Andraž Mihelin

    CEO

    ,

    Seascape

  • Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.

    Matija Torlak

    Product Director

    ,

    Plastika Skaza

  • Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.

    Nika Furlan

    Head of Marketing

    ,

    Intra Lighting

  • Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.

    Andraž Mihelin

    CEO

    ,

    Seascape

  • Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.

    Martina Knavs

    Strategic Projects

    ,

    Jožef Štefan Insitute

  • AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.

    Lucija Sajevec

    CEO

    ,

    AMZS

Questions about New Product

A few practical questions about this engagement. If your situation is different, let’s discuss it.

Can we start with an existing brief?

−

Yes. We review the brief with your team, identify what is already decided and clarify which assumptions still need testing.

Does New Product include full development?

+

How do you test a concept?

+

Can you work with our engineering team?

+

What are you deciding next?

A new product, a clearer range or an improvement to an existing model?

Let’s discuss the decision, what you already know and what needs testing.

What are you deciding next?

A new product, a clearer range or an improvement to an existing model?

Let’s discuss the decision, what you already know and what needs testing.

What are you deciding next?

A new product, a clearer range or an improvement to an existing model?

Let’s discuss the decision, what you already know and what needs testing.