Sailboat at sea — illustrative imagery for Sito's nautical design practice

Make the important product decisions before they become expensive.

Make the important product decisions before they become expensive.

Make the important product decisions before they become expensive.

We help caravanning and nautical brands decide what to make, prove what matters and create stronger products.

We help caravanning and nautical brands decide what to make, prove what matters and create stronger products.

We help caravanning and nautical brands decide what to make, prove what matters and create stronger products.

We help caravanning and nautical brands decide what to make, prove what matters and create stronger products.

Adria Mobil Astella product photo
Adria Mobil Astella product photo

Decide what to make.

Decide what to make.

Choose the right direction for your next boat, caravan or product range.

Decide what to make.

Choose the right direction for your next boat, caravan or product range.

Prove what matters.

Prove what matters.

Test the important assumptions before committing to costly development.

Prove what matters.

Test the important assumptions before committing to costly development.

Create stronger products.

Turn clear decisions into desirable, feasible products. Specialists in mass-produced small spaces and interiors.

Create stronger products.

Turn clear decisions into desirable, feasible products. Specialists in mass-produced small spaces and interiors.

Trusted by:

  • Axopar - Logo
  • Beneteau Group - Logo
  • Carthago - Logo
  • Adria Mobil - Logo
  • Dometic - Logo
  • Seascape  - Logo
  • Zodiac Nautical - Logo
  • Tecnoform - Logo
  • Plastoform

  • Fischer Sports - Logo
  • Henkel - Logo
  • Stokke - Logo
  • Jub - Logo
  • Intra Lighting - Logo
  • Mesi - Logo
  • Krpan - Logo
  • SIP - Logo
  • Raycap - Logo

Featured:

  • Adria Alpina

    When Everyday Living Shapes Premium Design

  • Beneteau - First 36 SE

    Interior Design as a Weight Reduction Strategy

  • Beneteau - First 30

    Interior for a New Category of Planning Cruisers

  • Sipaboards - Electric Paddle Board

    Small improvements for an exceptional paddle board experience

  • Adria Home - XLine

    A high-end holiday experience on 40 square meters

  • Adria Mobil – Alpina & Supersonic

    Reimagining Luxury for Two Different Travelers

  • Beneteau – First 36

    Turning deep research into an enchanced sailing experience.

  • Adria Mobil - Astella

    Rethinking the Caravanning Experience

  • Adria Alpina

    When Everyday Living Shapes Premium Design

  • Beneteau - First 36 SE

    Interior Design as a Weight Reduction Strategy

  • Beneteau - First 30

    Interior for a New Category of Planning Cruisers

  • Sipaboards - Electric Paddle Board

    Small improvements for an exceptional paddle board experience

  • Adria Home - XLine

    A high-end holiday experience on 40 square meters

  • Adria Mobil – Alpina & Supersonic

    Reimagining Luxury for Two Different Travelers

  • Beneteau – First 36

    Turning deep research into an enchanced sailing experience.

  • Adria Mobil - Astella

    Rethinking the Caravanning Experience

  • Adria Alpina

    When Everyday Living Shapes Premium Design

  • Beneteau - First 36 SE

    Interior Design as a Weight Reduction Strategy

  • Beneteau - First 30

    Interior for a New Category of Planning Cruisers

  • Sipaboards - Electric Paddle Board

    Small improvements for an exceptional paddle board experience

  • Adria Home - XLine

    A high-end holiday experience on 40 square meters

  • Adria Mobil – Alpina & Supersonic

    Reimagining Luxury for Two Different Travelers

  • Beneteau – First 36

    Turning deep research into an enchanced sailing experience.

  • Adria Mobil - Astella

    Rethinking the Caravanning Experience

  • Adria Alpina

    When Everyday Living Shapes Premium Design

  • Beneteau - First 36 SE

    Interior Design as a Weight Reduction Strategy

  • Beneteau - First 30

    Interior for a New Category of Planning Cruisers

  • Sipaboards - Electric Paddle Board

    Small improvements for an exceptional paddle board experience

  • Adria Home - XLine

    A high-end holiday experience on 40 square meters

  • Adria Mobil – Alpina & Supersonic

    Reimagining Luxury for Two Different Travelers

  • Beneteau – First 36

    Turning deep research into an enchanced sailing experience.

  • Adria Mobil - Astella

    Rethinking the Caravanning Experience

Others about us:

  • Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.

    Andraž Mihelin

    CEO

    ,

    Seascape

  • Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.

    Matija Torlak

    Product Director

    ,

    Plastika Skaza

  • Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.

    Andraž Mihelin

    CEO

    ,

    Seascape

  • AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.

    Lucija Sajevec

    CEO

    ,

    AMZS

  • Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.

    Nika Furlan

    Head of Marketing

    ,

    Intra Lighting

  • Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.

    Martina Knavs

    Strategic Projects

    ,

    Jožef Štefan Insitute

  • Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.

    Marin Medak

    Founder

    ,

    Della Spina

Others about us:

  • Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.

    Marin Medak

    Founder

    ,

    Della Spina

  • Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.

    Matija Torlak

    Product Director

    ,

    Plastika Skaza

  • Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.

    Andraž Mihelin

    CEO

    ,

    Seascape

  • Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.

    Andraž Mihelin

    CEO

    ,

    Seascape

  • Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.

    Nika Furlan

    Head of Marketing

    ,

    Intra Lighting

  • AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.

    Lucija Sajevec

    CEO

    ,

    AMZS

  • Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.

    Martina Knavs

    Strategic Projects

    ,

    Jožef Štefan Insitute

Others about us:

  • Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.

    Marin Medak

    Founder

    ,

    Della Spina

  • AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.

    Lucija Sajevec

    CEO

    ,

    AMZS

  • Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.

    Nika Furlan

    Head of Marketing

    ,

    Intra Lighting

  • Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.

    Matija Torlak

    Product Director

    ,

    Plastika Skaza

  • Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.

    Martina Knavs

    Strategic Projects

    ,

    Jožef Štefan Insitute

  • Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.

    Andraž Mihelin

    CEO

    ,

    Seascape

  • Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.

    Andraž Mihelin

    CEO

    ,

    Seascape

Others about us:

  • Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.

    Andraž Mihelin

    CEO

    ,

    Seascape

  • Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.

    Matija Torlak

    Product Director

    ,

    Plastika Skaza

  • Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.

    Nika Furlan

    Head of Marketing

    ,

    Intra Lighting

  • Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.

    Martina Knavs

    Strategic Projects

    ,

    Jožef Štefan Insitute

  • Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.

    Marin Medak

    Founder

    ,

    Della Spina

  • AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.

    Lucija Sajevec

    CEO

    ,

    AMZS

  • Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.

    Andraž Mihelin

    CEO

    ,

    Seascape

Insights:

What are you deciding next?

A new product, a clearer range or an improvement to an existing model?

Let’s discuss the decision, what you already know and what needs testing.

What are you deciding next?

A new product, a clearer range or an improvement to an existing model?

Let’s discuss the decision, what you already know and what needs testing.

What are you deciding next?

A new product, a clearer range or an improvement to an existing model?

Let’s discuss the decision, what you already know and what needs testing.