About us
síto [sıto] — noun, sieve (Slovenian),
a utensil used to separate the wheat from the chaff.
We are a design team helping caravanning and nautical brands make clearer product decisions and turn them into products people want.
What makes us different:
Specialists in small spaces.
We combine industrial and interior design for boats and caravans. We understand the balance between comfort, weight, cost and production.
Connect decisions with design.
We bring research, product direction and design together so the team works towards a clear product, with important assumptions tested early.
Protect what makes the product valuable.
We help you decide which qualities matter to customers and how to deliver them within your cost and production constraints.
We use the products we design.
We sail, travel in camper vans and spend time where these products are used. That experience informs our questions; research helps us look beyond our own preferences.
Values we work and live by:
Business Outcomes First
We are first and foremost committed to boosting your business. With every project we embark on, we strive to support your goals to the maximum. So we are no stranger to talk about ROI, value added and market share.
Pushing Beyond Industry Boundaries
We push beyond obvious solutions and always find new ways to solve old challenges. Driven by expertise, human centricity and design leadership our projects were recognised by multiple design and innovation awards.
Empathy for Users and Clients Alike
We manage every project with professionalism, empathy and appreciation towards your internal processes. Empathy is a designer's superpower as it enables us to understand and address the unique needs of our clients and our clients' users.
Innovating With Purpose
Every solution, no matter how radical, should have its clear raison d'etre - reason to exist. No innovation should exist for innovation's sake. That's why we validate every innovative solution with objective evidence.
Desirability is Timeless
Our design ethos is rooted in timeless design principles, balanced with contemporary trends. While functionality and usability are always key, we never compromise on desirability.
Our Numbers
MARKET Success rate over industry average
FInalised projects
Awards
years in existence
Full-time Employees
avg. partnership lenght of top 25% of clients
Client satisfaction score vs industry average of 7.5
Our History
Meet us
Our core team brings research, product design and development together, from the first question to the finished product.
Lara Gorenc
Researcher
Our Partners
We can extend our core team with project-specific experts as required. Over our 25+ years of operation, we have built a vetted network of specialists who can elevate our core offering to the next level.
All external assistance is integrated into the project team with the client, enabling agile iterations based on the diverse competencies involved.
A selection of experts includes:
Mechanical Engineering (wood, panel, GRP, mechanisms, ...)
Composites Development
Electrical Engineering
Sustainability Assessments (LCA, Material Engineering, ...)
Naval Architecture
CAD Drafting
Selected Clients
