About us
síto [sıto] — noun, sieve (Slovenian),
a utensil used to separate the wheat from the chaff.
We are a team of focused innovation and design experts who want you to succeed in all your new product development initiatives.
What makes us different:
We Believe Leisure Companies Are Different.
With decades of experience, dozens of successful projects and more than 150 international awards won, our unique mix of expertise and perspective put us at the forefront of the boating and caravanning design specialists.
We Believe Leisure Companies Are Different.
With decades of experience, dozens of successful projects and more than 150 international awards won, our unique mix of expertise and perspective put us at the forefront of the boating and caravanning design specialists.
We Believe Leisure Companies Are Different.
With decades of experience, dozens of successful projects and more than 150 international awards won, our unique mix of expertise and perspective put us at the forefront of the boating and caravanning design specialists.
The Whole is Greater Than Its Parts.
Our holistic view of product development, we bring value by helping you orchestrate every step on the way - from product strategy, product management and product design to product development process, product engineering, and product marketing.
The Whole is Greater Than Its Parts.
Our holistic view of product development, we bring value by helping you orchestrate every step on the way - from product strategy, product management and product design to product development process, product engineering, and product marketing.
The Whole is Greater Than Its Parts.
Our holistic view of product development, we bring value by helping you orchestrate every step on the way - from product strategy, product management and product design to product development process, product engineering, and product marketing.
We Measure our Success by Yours.
It might be called leisure industry, but the business case needs to deliver hard numbers. This is why we partner with brands that are ready to disrupt. And disruption is not about business as usual, but true differentiation and desirability!
We Measure our Success by Yours.
It might be called leisure industry, but the business case needs to deliver hard numbers. This is why we partner with brands that are ready to disrupt. And disruption is not about business as usual, but true differentiation and desirability!
We Measure our Success by Yours.
It might be called leisure industry, but the business case needs to deliver hard numbers. This is why we partner with brands that are ready to disrupt. And disruption is not about business as usual, but true differentiation and desirability!
We Live and Breathe the Industry.
Each of us is in some way invested in the industry: we actively use camper vans for our holidays, we sail and just generally enjoy spending time where our products live.
We Live and Breathe the Industry.
Each of us is in some way invested in the industry: we actively use camper vans for our holidays, we sail and just generally enjoy spending time where our products live.
We Live and Breathe the Industry.
Each of us is in some way invested in the industry: we actively use camper vans for our holidays, we sail and just generally enjoy spending time where our products live.
Values we work and live by:
Business Outcomes First
We are first and foremost committed to boosting your business. With every project we embark on, we strive to support your goals to the maximum. So we are no stranger to talk about ROI, value added and market share.
Business Outcomes First
We are first and foremost committed to boosting your business. With every project we embark on, we strive to support your goals to the maximum. So we are no stranger to talk about ROI, value added and market share.
Business Outcomes First
We are first and foremost committed to boosting your business. With every project we embark on, we strive to support your goals to the maximum. So we are no stranger to talk about ROI, value added and market share.
Pushing Beyond Industry Boundaries
We push beyond obvious solutions and always find new ways to solve old challenges. Driven by expertise, human centricity and design leadership our projects were recognised by multiple design and innovation awards.
Pushing Beyond Industry Boundaries
We push beyond obvious solutions and always find new ways to solve old challenges. Driven by expertise, human centricity and design leadership our projects were recognised by multiple design and innovation awards.
Pushing Beyond Industry Boundaries
We push beyond obvious solutions and always find new ways to solve old challenges. Driven by expertise, human centricity and design leadership our projects were recognised by multiple design and innovation awards.
Empathy for Users and Clients Alike
We manage every project with professionalism, empathy and appreciation towards your internal processes. Empathy is a designer's superpower as it enables us to understand and address the unique needs of our clients and our clients' users.
Empathy for Users and Clients Alike
We manage every project with professionalism, empathy and appreciation towards your internal processes. Empathy is a designer's superpower as it enables us to understand and address the unique needs of our clients and our clients' users.
Empathy for Users and Clients Alike
We manage every project with professionalism, empathy and appreciation towards your internal processes. Empathy is a designer's superpower as it enables us to understand and address the unique needs of our clients and our clients' users.
Innovating With Purpose
Every solution, no matter how radical, should have its clear raison d'etre - reason to exist. No innovation should exist for innovation's sake. That's why we validate every innovative solution with objective evidence.
Innovating With Purpose
Every solution, no matter how radical, should have its clear raison d'etre - reason to exist. No innovation should exist for innovation's sake. That's why we validate every innovative solution with objective evidence.
Innovating With Purpose
Every solution, no matter how radical, should have its clear raison d'etre - reason to exist. No innovation should exist for innovation's sake. That's why we validate every innovative solution with objective evidence.
Desirability is Timeless
Our design ethos is rooted in timeless design principles, balanced with contemporary trends. While functionality and usability are always key, we never compromise on desirability.
Desirability is Timeless
Our design ethos is rooted in timeless design principles, balanced with contemporary trends. While functionality and usability are always key, we never compromise on desirability.
Desirability is Timeless
Our design ethos is rooted in timeless design principles, balanced with contemporary trends. While functionality and usability are always key, we never compromise on desirability.
Our Numbers
5
5
x
x
x
MARKET Success rate over industry average
450
450
+
+
FInalised projects
150
150
+
+
Awards
24
24
+
+
years in existence
7
7
Full-time Employees
120
120
+
+
number of clients
Years of combined experience
15
15
+
+
avg. partnership lenght of top 25% of clients
8.8
8.8
Client satisfaction score vs industry average of 7.5
Our History
2000
Founded
Predecessor of Sito, Gigodesign is founded.
2005
First Red Dot
We receive our first International Design Award. More than 150 will follow.
2013
KCDM 1.0
We lead the 1st edition of the Design Management Competence Centre.
2017
KCDM 2.0
We lead the 2nd edition of our Design Management Competence Centre.
2020
KCDM 3.0
We lead the 3rd edition of our Design Management Competence Centre
2022
Reborn under the SIto brand.
Same, great team, a new name to lead us into the future.
2022
A new generation takes over
The younger generation takes over the partnership.
2023
Sito becomes a BCorp
This certification positions Sito at the front of sustainable business practices.
2024
KCDM 4.0
Our fourth instalment of empowering companies with Design Management is imminient.
2025
Design Internship
Secured a position at a design agency, gaining real-world experience and industry insights.
High School Design Club Leadership
Founded and led a design club, honing leadership and collaboration skills.
2000
Founded
Predecessor of Sito, Gigodesign is founded.
2005
First Red Dot
We receive our first International Design Award. More than 150 will follow.
2013
KCDM 1.0
We lead the 1st edition of the Design Management Competence Centre.
2017
KCDM 2.0
We lead the 2nd edition of our Design Management Competence Centre.
2020
KCDM 3.0
We lead the 3rd edition of our Design Management Competence Centre
2022
Reborn under the SIto brand.
Same, great team, a new name to lead us into the future.
2022
A new generation takes over
The younger generation takes over the partnership.
2023
Sito becomes a BCorp
This certification positions Sito at the front of sustainable business practices.
2024
KCDM 4.0
Our fourth instalment of empowering companies with Design Management is imminient.
2025
Design Internship
Secured a position at a design agency, gaining real-world experience and industry insights.
High School Design Club Leadership
Founded and led a design club, honing leadership and collaboration skills.
2000
Founded
Predecessor of Sito, Gigodesign is founded.
2005
First Red Dot
We receive our first International Design Award. More than 150 will follow.
2013
KCDM 1.0
We lead the 1st edition of the Design Management Competence Centre.
2017
KCDM 2.0
We lead the 2nd edition of our Design Management Competence Centre.
2020
KCDM 3.0
We lead the 3rd edition of our Design Management Competence Centre
2022
Reborn under the SIto brand.
Same, great team, a new name to lead us into the future.
2022
A new generation takes over
The younger generation takes over the partnership.
2023
Sito becomes a BCorp
This certification positions Sito at the front of sustainable business practices.
2024
KCDM 4.0
Our fourth instalment of empowering companies with Design Management is imminient.
2025
Design Internship
Secured a position at a design agency, gaining real-world experience and industry insights.
High School Design Club Leadership
Founded and led a design club, honing leadership and collaboration skills.
Meet us
Our core competences of Product discovery and Product delivery are always kept close to our full-time team members.
Luka Stepan, MA (RCA)
Founder / Principal
Luka Stepan, MA (RCA)
Founder / Principal
Luka Stepan, MA (RCA)
Founder / Principal
Andraž Šapec
Creative Director
Andraž Šapec
Creative Director
Andraž Šapec
Creative Director
Deja Kofol
Researcher
Deja Kofol
Researcher
Deja Kofol
Researcher
Jon Schwarzmann
Designer
Jon Schwarzmann
Designer
Jon Schwarzmann
Designer
Tino Duralija
Designer
Tino Duralija
Designer
Tino Duralija
Designer
Matjaž Poredoš
Designer
Matjaž Poredoš
Designer
Matjaž Poredoš
Designer
Mojca Dežman
Studio Manager
Mojca Dežman
Studio Manager
Mojca Dežman
Studio Manager
Our Partners
We can augment our core team with project-specific experts as required. Over our 25+ years of operation, we have built a vetted network of specialists who can elevate our core offering to the next level.
All external assistance is integrated into the project team with the client, enabling agile iterations based on the diverse competencies involved.
A selection of experts includes:
Mechanical Engineering (wood, panel, GRP, mechanisms, ...)
Composites Development
Electrical Engineering
Sustainability Assessments (LCA, Material Engineering, ...)
Naval Architecture
CAD Drafting
Selected Clients
Plastoform
Plastoform
What is the vision for your brand?
How do you see your industry going forward?
Get in touch to increase your product success rates and build a resilient, future-ready product portfolio with us:
What is the vision for your brand?
How do you see your industry going forward?
Get in touch to increase your product success rates and build a resilient, future-ready product portfolio with us:
What is the vision for your brand?
How do you see your industry going forward?
Get in touch to increase your product success rates and build a resilient, future-ready product portfolio with us:
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Sito © 2025.
Stay updated, get
Sito in your Inbox
Sito © 2025.
Stay updated, get
Sito in your Inbox
Sito © 2025.
Stay updated, get
Sito in your Inbox
Sito © 2025.