Owner evidence for better product decisions
Know what customers struggle with before you decide what to build.
Glas™ finds recurring problems, workarounds and unmet needs in public owner conversations. Use them to decide what to investigate, improve or build next.
Bring owner experience into your next product decision.
Product decisions are often shaped by desk research, a few dealer interviews, competitor scans and the strongest argument in the workshop. Useful inputs, but they rarely show whether a problem genuinely repeats, what customers do when products let them down, or which unmet needs deserve investment.
Glas™ adds that missing layer: evidence from conversations already happening between owners, grounded in real product use.
Late questions can mean expensive changes during development.
Test important assumptions early, while changes are easier to make.
Know what deserves attention earlier.
Glas™ helps your team see what genuinely repeats, how customers cope when products fall short, and which needs deserve a closer look.
Which problems keep repeating?
See how often a problem appears and across how many independent conversations and communities.
What are customers working around?
Find the adaptations and compromises people invent when existing products do not meet their needs.
Where are the unmet needs?
Find recurring frustrations and wishes that point to opportunities worth investigating.
From owner conversations to clearer priorities.
Glas™ turns scattered owner conversations into evidence your team can use.
01
Listen
Glas™ gathers conversations from relevant owner communities where people discuss products in their own language and on their own terms.
02
Find patterns
We compare complaints, questions and workarounds across sources to see what repeats in the conversations reviewed.
03
Decide
The strongest patterns are reviewed and translated into clearer product priorities, research questions and opportunities.
Evidence you can take into a boardroom.
Anyone can collect conversations from the internet. The difficult part is knowing what belongs, what repeats and how confidently it can support a decision.
Every community is hand-picked by us. We know what the evidence includes, what it excludes and where findings come from.
Findings are supported across independent conversations and sources—not built around one memorable comment.
Automation helps process the volume. People validate the meaning and decide what is strong enough to present.
Each significant finding states how strong the evidence is and how broadly it is supported. Glas™ does not replace customer research; it helps focus interviews and fieldwork on understanding why.
Deep because it stays focused.
Glas™ is made for caravanning and nautical. Owners in both industries live with small spaces, adapt their products and share detailed experiences.
Sito designs for these two industries. That experience helps us interpret what owners say and identify questions worth testing.
Talk to the team
Frequently asked questions
Is this just social listening?
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No. Social listening is useful for tracking mentions and sentiment. Glas™ focuses on product behaviour: what people struggle with, how they work around problems and what they wish existed.
Does Glas™ replace customer research?
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What do we receive?
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Is the sourcing ethical and current?
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Which industries does Glas™ cover?
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