Product intelligence from real owner conversations
Know what customers struggle with before you decide what to build.
Glas™ turns thousands of real owner conversations into ranked problems, recurring workarounds and clear product opportunities so your team can prioritise what to improve or build next.
Stop betting your product roadmap on the loudest opinion in the room.
Product decisions are often shaped by desk research, a few dealer interviews, competitor scans and the strongest argument in the workshop. Useful inputs, but they rarely show whether a problem genuinely repeats, what customers do when products let them down, or which unmet needs deserve investment.
Glas™ adds that missing layer: evidence from conversations already happening between owners, grounded in real product use.
NOW: Building a product without being sure what exactly to build creates very expensive mistakes down the line.
FUTURE: Making sure you are building the right type of products reduces development mistakes ant their cost.
Know what deserves attention earlier.
Glas™ helps your team see what genuinely repeats, how customers cope when products fall short, and which needs deserve a closer look.
Which problems keep repeating?
See how often a problem appears and across how many independent conversations and communities.
What are customers working around?
Find the adaptations and compromises people invent when existing products do not meet their needs.
Where are the unmet needs?
Reveal recurring frustrations and aspirations that may point towards meaningful opportunities—and separate what deserves action from what is simply noise.
From raw voice to a decision you can defend.
Glas™ turns scattered owner conversations into evidence your team can use.
01
Listen
Glas™ gathers conversations from relevant owner communities where people discuss products in their own language and on their own terms.
02
Find patterns
Complaints, questions, workarounds and aspirations are compared across sources to show what repeats, where it appears and how widely it is experienced.
03
Decide
The strongest patterns are reviewed and translated into clearer product priorities, research questions and opportunities.
Evidence you can take into a boardroom.
Anyone can collect conversations from the internet. The difficult part is knowing what belongs, what repeats and how confidently it can support a decision.
Every community is hand-picked by us. We know what the evidence includes, what it excludes and where findings come from.
Findings are supported across independent conversations and sources—not built around one memorable comment.
Automation helps process the volume. People validate the meaning and decide what is strong enough to present.
Each significant finding states how strong the evidence is and how broadly it is supported. Glas™ does not replace customer research; it helps focus interviews and fieldwork on understanding why.
Deep because it stays focused.
Glas™ is not a general corpus. It covers exactly two categories - caravanning and nautical: mass-produced small interiors whose owners live with the product, adapt it, repair it, compare it, and complain about it online, in detail. One of them is yours.
That depth is no accident, it's Sito's own. We design for these two worlds, and Glas™ is that specialism turned into evidence. A model that has read the whole internet knows your category a little; Glas™ knows it completely - because your category is all it listens to.
Frequently asked questions
Is this just social listening?
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No. Social listening is useful for tracking mentions and sentiment. Glas™ focuses on product behaviour: what people struggle with, how they work around problems and what they wish existed.
Does Glas™ replace customer research?
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What do we receive?
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Is the sourcing ethical and current?
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Can Glas™ work in our category?
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