Adria Mobil - Mode Minivan
Personal vehicle meets travel van
Client
Adria Mobil
Year(s)
2021
Dual-purpose vehicle that caters to users seeking a recreational vehicle travel experience without investing in an additional means of transportation.

The Challenge
The project was kickstarted by a trend emphasised by the pandemic times, as people increasingly searched for personalised, unrestricted travel experiences without wanting to commit to owning a motorhome.
The challenge was to offer a product that could serve as a regular means of transportation during the week but quickly transform into a vacation vehicle for four people on the weekends. The Citroen Space Tourer, with a body length under 5 m, emerged as the ideal base vehicle for this innovative concept.
Our key focus was on developing a solution that was modular, simple, lightweight, and easy to install, providing a competitive edge over existing solutions that relied on cumbersome wooden elements requiring multiple individuals for relocation.

Our Approach
Challenges in the supply chain prompted the project to start with a life-size cardboard model in 2021, offering insights into interior volumes and the unique irregular shapes. Utilising rapid mock-up techniques and engaging in user experience testing, we explored various scenarios, floor plans, and equipment sizes.

The Outcomes
Embracing the belief in modular solutions facilitating diverse scenarios, simplified production, and a cohesive aesthetic, the design incorporated uniform-sized modules, each serving a specific function, while being stackable and adaptable. Modules included a sink, refrigerator, portable toilet, and additional storage. Complementary features like a pop-top roof bed and side textile bags make Mode adaptable to diverse situations.

This modular approach contributed to Adria's creation of a design-integrated solution that is easily portable, and adaptable - it empowers users to equip the interior according to their preferences, and proves useful outside the van too.
Renderings are the property of Adria Mobil or its content suppliers or service providers.



