Intra Lighting - Sustainability strategy

A Collaborative Journey Towards Intra Lighting's first Sustainability Strategy

Client

Intra Lighting

Year(s)

2022

Kickstarting Intra Lighting's green transformation by engaging internal and external stakeholders and identifying sustainable innovation opportunities in the luminaire market.

Others about us:

AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute

Others about us:

AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape

Others about us:

Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza

Others about us:

Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape

A User-Friendly Approach to Sustainable Transformation

With the raised awareness about environmental and societal issues among customers and employees and a worldwide tightening of regulations, the pressure for green transformation of business is increasing. As a result, many companies are now striving to become more environmentally responsible. However, setting an achievable-yet meaningful sustainability strategy and putting it into action can be a challenging task.
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Intra Lighting is a global provider of architectural luminaires and smart lighting solutions. We know them as a proactive, visionary team of professionals, ambitious in everything they set their minds to. Their commitment to sustainability is no exception. Recognising the global trend and their responsibility, they contacted us in 2022 with a very exciting challenge of setting their first sustainability strategy.

As designers, we focused on making the process as user friendly as possible, therefore we developed a process of bite-size steps that equips decision-makers with a deep understanding of stakeholders' needs and expectations. This new knowledge empowers them to set a meaningful, feasible and profitable sustainability focus. Our objective was to identify opportunities for sustainable innovation, convert them into tangible projects, and enhance the organization's internal knowledge of sustainability along the way.

Sustainability has always held a significant place in Intra Lighting's values, with a rich portfolio to showcase. However, it was an effort of individual employees, hidden under concepts of quality, modularity, and company culture. These efforts lacked consistent management, communication and understanding across the organization and beyond. The objective of our collaboration was to methodically establish a comprehensive sustainability strategy for the next phase of our company's journey.

Nika Furlan, Intra Lighting

‍

The First Step of Strategy Development: Understanding the Baseline Condition

We invited heads of all departments in the company to participate in a workshop with the goal of scanning existing and potential negative and positive impacts of Intra Lighting. We kicked off the process by building a common understanding of sustainability as a combination of the Environmental, Social, and Economic impacts of a company. By using dedicated tools and guiding questions we led the team to a detailed overview of Intra’s starting point and opportunities for action in 21 different areas of sustainability.

Including Stakeholders' Expectations Will Bulletproof Your Strategy

By including internal and external stakeholders in the process of sustainable focus definition, we ensured a bottom-up approach and informed the decision-making process. We invited Intra’s customers and employees to participate by sharing their views of the company, their expectations, and pain points in the field of sustainability. By understanding stakeholders’ needs and brand views Intra gained insights that will shape their product development, and communications, ensure excellent working conditions and a customer-led strategy.

Setting Sustainable Goals Will Help You Navigate Your Sustainability Efforts

Finally, the company’s leadership and representatives of key departments came together to pick focus areas that will be impactful for environment and society and feasible for the company. Factoring in everything we learned in the process, we filled out the materiality matrix and picked three key areas where Intra can bring the most positive impact for the environment, local community, employees, and users while keeping in line with their business strategy and finding a unique offer in the lighting solutions market. Read more about Intra’s journey in their sustainability report.

A job well done. Sito is a partner who listens, upgrades and surprises in a good way. The workshops produced so much useful content that we can use them to create solutions for a couple of years.

Nika Furlan, Intra Lighting